In the swim.

The successful business man gains his success by his powers to influence others, and he is recognized as an "influential" citizen by all who know him. After he has proven himself to be successful, he exerts a still greater influence upon others, and in that manner he exemplifies the old saying that "nothing succeeds like success."

If we should analyze the characteristics of men who have accumulated wealth, we would realize that they are such characteristics as are enumerated as the qualifications of a hypnotist, namely: Self confidence, determination to succeed, exercise of will power, fearlessness, concentration of thought, quick perceptive powers, self-possession. Having these powers, the successful business man, whether consciously or unconsciously, exerts hypnotic influence over those with whom he has business dealings.

DRIVING A BARGAIN

EXECUTIVE ABILITY

SOLICITING I NSURANCE

AUCTIONEERING

THE AIR OF PROSPERITY

DIPLOMACY

SOCIAL POPULARITY

ENTERTAINERS

A BRILLIANT HOSTESS

ARISTOGRACY

ASSUMING WEALTH

How different is it with the man who is "in the swim." Everything seems to favor him, and what is termed "good luck" apparently follows him everywhere. His mind is in that condition of self-confidence and self-satisfaction that exerts an influence of a similar character over others.

PRACTICAL LESSONS IN HYPNOTISM

CONTAINING COMPLETE INSTRUCTIONS IN THE DEVELOPMENT AND PRACTICE OF HYPNOTIC POWER, INCLUDING MUCH VALUABLE INFORMATION IN REGARD TO MENTAL HEALING, MIND READING, AND OTHER KINDRED SUBJECTS

BY

WM. WESLEY COOK, A.M., M.D.

Professor of Physiological Medicine in the

National University of Chicago,

1901