He collected the works of James Braid the founder of hypnotism and helped to revive and maintain Braid's legacy in Great Britain. He studied hypnotism thoroughly, including that employed in France at Paris and Nancy. He was himself renowned a practitioner of hypnotherapy.
Bramwell is best remembered for his classic text, "Hypnotism, It's History, Practice and Theory," which even to the present day remains one of the finest books ever written on hypnotism.
“Although Braid believed that hypnotic suggestion was a valuable remedy in functional nervous disorders, he did not regard it as a rival to other forms of treatment, nor wish in any way to separate its practice from that of medicine in general. He held that whoever talked of a "universal remedy" was either a fool or a knave: similar diseases often arose from opposite pathological conditions, and the treatment ought to be varied accordingly. He objected being called a hypnotist; he was, he said, no more a "hypnotic" than a "castor-oil" doctor.” — John Milne Bramwell
Using a disk to rivet the attention.